Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
Written by Rashid S. Umar
One day, back during my undergraduate days, the thought of an old Wendy’s commercial crossed my mind, so I decided to search for it online. I found it and enjoyed it so much that realized I wanted to continue searching for some of my favorite childhood memories just to pass the time before my next class.
During my search, I came across an 80s McDonald’s commercial about their most famous sandwich, the Big Mac. I remember watching the 15 second spot and noticed how cheesy things were done back then — there was a man dressed in a lion’s suit signing about how appetizing “meat and potatoes” were for dinner, hence burger and fries.
Also, what I really noticed was how delicious that Big Mac looked. I would go on with my day, but for some reason the compound of “two all-beef patties, special sauce, lettuce, and cheese, would continue to dance on my mind.
The next day, I headed to the local Mickey D’s the next day for lunch and order Combo meal #1, which included the Big Mac with Fries and drink. Interestingly enough, me going in for lunch would become a routine for a least a week.
Fast forward to over a decade and it happened again.
Last week, while waiting for a file to download on my laptop, I decided to watch some 80s commercials on YouTube and came across a Taco Bell spot that caught my wife’s eye. She commented on how delicious enchiladas looked and would later mention how Taco Bell for dinner seemed like a great idea. Needless-to-say, I would eventually make the run for the border later that evening.
Now, I wonder, with television advertising being big business and able to capture the consumers imagination and all, how the hell does old commercials uploaded on YouTube still have an effect?
Could it be some psychological thing, where warm and fuzzy childhood memories only enhance or encourage a want to feel good? Or, is this a case of old, dead, and presumably buried commercials are coming back to haunt us?
According to an article from CityTVWeb.com in 2007:
The effects of television advertising are impressive, affecting everyone – children, teens, and adults – that self-worth and self-appreciation is slowly diminishing. It is because these TV ads point out the person’s lack of something, instead of the products’ features.
Now with there being hundreds of websites that offer your favorite childhood memories in commercial form (YouTube being the most noticeable) it’s easy to get caught up reflecting on them.
What do you think? Have you experienced this?