Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
The next time you try to remedy those depressing feelings of your bank account amount being low, or your physical appearance by logging onto Facebook, consider that the two may be linked as a cause and effect case.
I say this because, there is new research which suggests that social media use can be the cause of some users to loose self-control of their lives.
The research, which was conducted at both Columbia University and the University of Pittsburgh, says that social media use can have a positive effect on self-esteem, however, this can lead to some negative behavior by users.
According to Business Weekly.com
“Using online social networks can have a positive effect on self-esteem and well-being. However, these increased feelings of self-worth can have a detrimental effect on behavior,” said researchers Keith Wilcox of Columbia University and Andrew Stephen of the University of Pittsburgh. “Because consumers care about the image they present to close friends, social network use enhances self-esteem in users who are focused on close friends while browsing their social network. This momentary increase in self-esteem leads them to display less self-control after browsing a social network.”
The research found that social media users were more likely to binge eat and have a higher body mass index. Frequent Facebook users, in particular, were more likely to have financial troubles and exhibit less modestly in their profile pictures.
“These results are concerning given the increased time people spend using social networks, as well as the worldwide proliferation of access to social networks anywhere, anytime via smartphones and other gadgets,” Wilcox and Stephen wrote. “Given that self-control is important for maintaining social order and personal well-being, this subtle effect could have widespread impact.”
The study also points out the high chance that adolescents and young adults would be the “heaviest users” due growing up with social networking as part of their everyday lives.
The research was based on the responses of 541 Facebook users in the United States. The research will be published in the Journal of Consumer Research.
As the New Year nears, perhaps this study could serve as a wake-up for those who indulge a bit too much in social networking as a means to be destructive.
I mean, have fun, but don’t let it be a means to misrepresent yourself or worse.