Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
By Rashid S. Umar
As the world of online entertainment evolves, service providers are under the gun when finding new and inventive ways to lure users to try or buy their product.
The world of online radio has seen such innovation with the recent revamped Spotify.com, a music streaming service, who recently decided to upgrade its functionality.
Spotify was developed in Stockholm, Sweden in 2006 and officially launched in 2008. It offers services to free, unlimited, and premium accounts.
The revamped service allows users, who are non-paying customers, to skip past as many songs as they wish, while adding as many stations as they wish.
Spotify, as compared to streaming sites such as: the ever popular, where users are only allowed to skip a limited number of songs per a particular time period, Spotify allows users to skip at an unlimited rate.
Pandora, for example, offers a more flexible mobile featured compared to Spotify. The aforementioned only allows users who pay for the premium package to assess their account via cellphone or tablet device, in particular: Android or iPad apps. If users had a desire to do so, then they would have to upgrade to a paid account, which is $4.99 for unlimited streaming – which only removes the ads, or $9.99 for the premium service – which removes ads and enables mobile access.
All in all, Spotify has shown the willingness to try a new and innovative way to all users to enjoy their music experience online. However, Pandora may still be the king.