Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
Okay back in the early part of the decade, I was wondering too. If achieving search engine optimization or SEO white hat status was so difficult, they why were so many E-commerce and blog sites ranking so well and profiting big time?
For years, I would see blogs that claim to know the formula of how to gain thousands of followers in a short time and so-called SEO experts and companies proclaim that they had the best strategies for SERPS, or search engine ranked pages, reaching the top of listings in directories such as: Google.
I mean there were things being done like: keyword stuffing, linking building to bogus sites, I’ve even seen some instances where some would load an insane amount of keywords on pages and hide them for only the robot, crawlers, spiders, to see them. And I won’t get into the poorly or plagiarized content that ranked fairly well. So, what happened?
Well, the bottom fell out after Google rocked the online community with by implementing their Panda and Penguin algorithms of 2012.
Suddenly, sites that ranked well began falling like bricks from tall-storied buildings and online businesses and blog began to see steep declines similar to the housing recession of the late 2000s or the dot.com fallout of the late 1990s.
Why am I writing about this? I mean some if not most, of you know about Google and their strict laws for ranking well, right? Well, yes and no.
I must admit that I need to learn more about today’s SEO so that I can become very knowledgeable in my professional and personal online media endeavors. So I’m setting out to do so and while I do I will help educate others.
There will be a lot of research of data from resources such as: Search Engine Land and SEO Moz, as well as the latest books I can find. I will check in here to let you know what I find while trying to help us (meaning you and I) practice the best SEO white hat tactics.
Personally, I like black hats, but only as an accessory.
So, check back weekly and I’ll have some information for you. In the meantime, let’s tip our hat to Google for requiring us New Media professionals to produce and publish creative, well-written and designed web sites and content for the sake of search engine optimization.
Written by Rashid S. Umar