Oakley Decides to Join Glass Project Bandwagon

Oakley Decides to Join Glass Project Bandwagon

by Rashid S. Umar

When a techie trend begins to gain momentum, everyone seems to want in at the ground floor.

Imagine walking or bike riding at the beach and you get lost (like me from time to time) and you need to get access to a GPS map so that you don’t wander any further away.  Well, this notion may not be as far-fetched as first

Sunglasses manufacturer Oakley has announced today that the company is working on their own version of the “augmented reality” craze.  Company CEO, Colin Baden, told Bloomberg that their research on the eye-wear has been going on for 15 years.  The idea started as a way to improve their ever popular sports eye apparel.

“Ultimately, everything happens through your eyes,” Baden said, “and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.”

Oakley has joined internet giant, Google, as one of two companies who are working to develop “Glass Project” technology, which would allow consumers to get access to information from their glasses.

Technology is so cool.

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Rashid Umar

Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.

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