Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
The ride-share program, Lyft has been cleared for take off and is set for landing in New York City. However, the how will it be received? A more interesting question is: will it survive? Well, giving away thousands of free rides is a good start.
If you didn’t know, New Yorkers aren’t too thrilled about the idea of a shared economic, let along a ride-share program. In fact, once the Lyft program had set it’s sights on the Big Apple, the push back began with the New York City Taxi and Limousine Commission. The commission filed a lawsuit to block the phenomenon from doing business, claiming that “it had not complied with safety requirements and other licensing criteria for its drivers and vehicles.”
In a city where approximately 48% of residents own cars, only 30% use them to commute to work. Granted, these numbers increase on the weekends, however, so does traffic congestion.
On the flip side, perhaps the model of the Lyft ride share program, which allows passengers to save some cash and meet a friendly driver, to enjoy this new experience. Also, the Lyft program will enable residents to earn some extra cash which can prove to be a great benefit for those in the middle-class.
Also, on the Burroughs of Queens and the Bronx, where there AREN’T many alternatives like the subway, Lyft could find a niche. However, the issue of safety will be a question.
It’ll be interesting to see how Lyft adjusts or survives in New York City.
What are your thoughts?