Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
By Rashid S. Umar
During my daily routine, I’m a Content Media Manager for a full-service lighting company in Los Angeles. We are working to become THE online source for all things commercial lighting, i.e. providing solutions, products, and other resources. Our parent company owns several websites that are specific to certain areas (niches) of lighting supplies that allow us to case a huge net over the web.
After the Google Penguin and Panda algorithms hit respectfully in 2012, our main stores page rankings took a nose dive (we actually ranked #1 for one of our niche stores) and needless-to-say our sales and inquiries both bottomed out. Over the next year and a half, we’d find ourselves trying any and everything to repair the damage done with Google, but it proved to be a longer road back.
Along the way we started an Adwords campaign for a few of our stores. We found that our traffic, inquiries and sales would peak and then decline without notice – much to the company’s frustration.
So, now the time has come to roll up our sleeves and dig deep in the world of Adwords to figure out how to maximize the art of the Pay-Per-Click (PPC) platform.
I’ll be chronically our steps here in the coming days in an effort to understand and inform you of how have been working to learn and manage an Adwords campaign.
Some of elements that we are looking to modify are:
Come back in a few days and read the next installment of “Learning How to Manage an Adwords Campaign”.