Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
We’ve all been there. After months of designing and adding content to your company’s (or personal) website, you can’t seem to get any respect from the search engines. Even after all the posting on social media networking sites like Facebook, Instagram and Twitter, there just seems to be no consistent flow to generating the views that you want. Now, you’re considering hiring an SEO firm or consultant and they’ll make things all better right?
I just ask that before you do, consider a couple these 4 things.
Hiring an SEO firm or consultant can be of great benefit to your website, that is if it needs it. What I’m saying is that every website that sells products, offers resources or advice may not be built for SEO — yet.
Consider these elements before pursuing SEO services:
One thing that can damaging for your site in the eyes of search engines is a sloppy or incompetent effort (or lack thereof). If your potential hire has no particular experience optimizing websites in your industry, don’t hesitate to consider that a red flag.
An industry experienced SEO firm or consultant will be beneficial because they can provide,Keyword Knowledge-based Research, Content Expertise, and perhaps some related industry contacts (for link building).
If you decided to shell out some coin for SEO services, you would be doing your website a great duty (not to mention your wallet), by first shopping around to get an idea of the cost.
Typical Professional SEO Costs
|Monthly retainer:||$750-5,000 per month|
|Fixed Prices:||Price Variable(Audits)|
|Project by Project:||Wide Range, $1000 and Up|
|Hourly Pricing:||$100 and $300 per hour|
Most SEO professionals (the legit ones anyway), typically offer four payment models:
Before moving forward, team up with your accountant (or saving account), to see if this is something that you can do.
If you have time and resources to learn SEO, you can save alot of money while developing an understanding of it! However, I’m not going to lie, it’s a timely process.
If you feel that you’d like to give it a shot, there are several beginner-level resources (such as, blogs, forums, and groups) and others that can help. Before you know it, you’ll be speaking all that nerdy jargon that refers to: link building, anchor text, title tags and more!
Hiring a professional is one route to go if you have the budget for it. Just do a thorough search for one that will meet your needs, but not promise you anything.
Learning SEO yourself is a process that will require more time than money (if any). This way, you can become well-versed in search engine optimization and will be able to know when to make the necessary changes periodically.
Just know that whatever route you take in SEO implementation, expect there to be some time (possibly months) before you really begin to feel the benefits. No professional can promise you any immediate results, if they do they’re not being truthful. Speaking of, the honest truth is, there’s no guaranteed to when and how SEO can improve your site’s presence. Only time after some tweaking will dictate.
If you’d like more information on this topic, or need some SEO assistance, contact RUOMLA today!