Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
Written by Rashid S. Umar
If you’re planning to post content via your Google + Page to gain authority thorough authorship, don’t expect to see your profile image in the search results.
Google’s Webmaster Trend Expert, John Mueller recently announced that they were going to make changes to its search results in reference to authorship.
The focus is to “help users discover great content” by reducing clutter and highlighting the author by name not by profile image, while promoting (for lack of a better term) useful content and establishing Google Authorship.
In the new search result format, the author’s name will be present in the title and click-able.
In a statement posted on his Google + page, Mueller says:
We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)
I personally like the new format. It’s a bit more disciplined and highlights the author’s name and work.
What do you think? Share your thoughts!
For more information on the changes with the search results, read the latest on Google’s Author Information.