Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
Some time after uploading your recorded masterpiece to a online video platform, you’ve come to realize that it’s not getting the attention you’d hoped for. Well, before you get too frustrated, decide to produce another or quit altogether, consider some simple Video SEO tips that should help your work get YouTube views.
The trick to gaining more views is to optimize your video content so that search engines can find and willingly display it based on popular demand. Also, the great thing about this is that it won’t cost you anything but time.
How can you do this? Keep reading.
Here’s 5 Ways to Optimize your Video to gain more views.
In order to rank well (or at least have a relevant search listing) search engines like Google, it’s best to produce a video that’s relevant and offers solutions to problems or new information.
For example, if you’re selling a product or service, consider providing viewers with steps on troubleshooting or updates on what you offer.
For a more advanced element, consider adding some quizzes or contact forms that link directly to your site.
There’s nothing more flattering than to have someone think so highly of your work, that they want to embed it on their site. This is an easy yet not overbearing (to the search engines) way to have your work on a number of blogs, posts, etc. Also, think about it: more embed = more links back to your site!
Another great way to gain viewers is to share your videos on social media. Whether it’s Facebook, Twitter, LinkedIn or Stumbleupon, viewers are available and willing to watch, comment and share your content!
Also, consider that search engines are looking for any indication that your content is relevant, so if you can gain “likes”, comments and shares, consider this a win!
There you have it! Good luck with your Video Marketing!
Before we hit the road, let’s point out that although popular, YouTube isn’t the only online video platform where you can upload and market your recorded content. The fact is, sites like Vimeo, Dailymotion and Metacafe, are as popular and allows you to post your video across different platforms.