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For some time now, TV networks have been hard at work fighting the DVR technology that allow’s viewers to skip through commercials during their favorite programs. Of course, we’re talking about Dish Network’s popular DVR system – The Hopper
Network’s such as Fox, NBC, and CBS have all sued Dish Network in Federal Court over its digital video recorder with automatic commercial-skipping. The suits against Dish are a response to the “Hopper” DVR and its “Auto Hop” feature, which automatically skips over commercials. The device records up to eight hours of programming, allowing viewers to skip that annoying Fiat commercial hours after its original broadcast.
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The networks argue that Dish Network’s DVR is violation copyright laws and is hindering their ability to make money.
Dish’s stance is that viewers have been muting and/or skipping ads for years. So, they just wanted to create and market a device that caters to this.
As a viewer, I find myself using my DVR to record my favorite shows and yes I do skip through the commercials. After watching some live programming, such as: sporting events, i.e. the NBA Playoffs and Football, I can only take so much of that crabgrass commercial that seems to appear at every 30 to 1 minute break. I don’t own a home, let alone a lawn mower, or lawn!
I’m sure that I’m not the only one who does this.
Perhaps the TV Networks should consider some sort of alternative similar to what is done on the internet, where the commercials are either optional or shorter.
Keep fighting the good fight Dish!
Do you agree with the networks, or do you side with Dish Network?