Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
If you’re a resident of the Metro Detroit-area you may have noticed a vacant looking building on the side of the road. Unlike most of them in the recession ravaged Detroit, this one wasn’t left abandoned.
The nation’s only free-standing Blackberry retail store is struggling, as well as, it’s parent-based company Research in Motion Ltd (RIM).
If you think that the store is on the fritz because of its geographical location, just look 12 miles away in neighboring Troy, where the Apple Outlet is experiencing a cult-like following.
The lack of consumer traffic in the forlorn BlackBerry store, which opened in 2007, also reflects how the smartphone brand has lost its allure with consumers and is in huge trouble in the U.S. market.
Last Thursday, RIM announced a $513 million loss, a loss of 5,000 jobs, and the delay of the latest Blackberry 10, which was developed to compete with the ‘Droid.
These are tough times for all companies.
Written by Rashid Umar