Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
Written by Rashid S. Umar
As I set out on my personal mission to find the best white hat practices for search engine optimization, one must answer some important questions before getting started, like what exactly is SEO?
In today’s internet marketplace, one must have a good idea of how Google’s search works and the important components of what’s needed to optimize a website with keyword or terms. Whether it’s for a job, business, or a personal project (i.e. blog) to rank high in searches you must master the terminology before putting it into practice.
Well, I’m glad you asked, because you can’t really practice this with knowledge of what it is. Search Engine Optimization, or SEO is a collaboration of things such as: research, methods, techniques and principles that are utilized by internet web marketers (better known as Search Engine Marketers or SEMs) to make webpages or site highly visible to users. In other words, if you’re looking for a product in the Google search engine, like tickets for an NFL game, type in your favorite team’s name, in my case, “Detroit Lions Tickets” and see the results.
SEO has evolved over the years to being a very crucial part of internet marketing. Google, Bing, Yahoo, and others have become very strict on page content and how authentic it is — and they should.
However, don’t kid yourself. Ranking high in search is not easy. Websites from all over the world are competing for the same thing, so finding the right keywords for your site is very pivotal.
From what I’ve gathered so far, being armed (pardon the war reference) with as many tools as possible, in addition to the research and techniques, is key. Learning how SEO works and then using the tools to put it into practice is a great way to start.
That’s all for now, next time I’ll talk about the different tools such as: keyword research, website development, and web traffic and tracking. In the meantime, I strongly suggest logging onto reference sites such as:Search Engine Land and SEO Moz. These are great online publications that offer great up to date information.
Furthermore, you can just continue to learn with me as I continue my mission to learn great white hat practices.
Isn’t learning about SEO fun? Please say yes…