Rashid Umar is an online media professional who specializes in web content production, social media marketing, and search engine optimization. You can connect with Rashid via social media or on his personal website at www.rashidumar.com.
The summer of 2014 has proven to be a tough one in the State of California. In the mist of perhaps the worse drought on record, where more that 80% of the state is suffering, it’s an internet fad has generated mass disapproval — the ALS Ice Bucket Challenge.
The #ALSIceBucketChallenge has become a phenomenon that raises awareness for Amyotrophic Lateral Sclerosis
(ALS) or Lou Gehrig’s disease, one that affects the nerve cells and spinal cord. The challenge involves dumping ice cold water on someone’s head while being filmed and then daring others to do so within 24 hours or choose to donation money to the cause.
However, the act has drawn the ire of some Californians who have labeled the challenge as “wasteful” or “silly” and have taken to social media to share their thoughts. Twitter and Facebook has been filled with #droughtshaming hashtags where opponents of the challenge have vented on reasons why they are against it.
I mean, it’s understood considering that the state is experiencing perhaps the worst drought of all time, they are entitled to their opinion — of course.
In addition to the drought, some have even used race to mock participants — something to the effect of ‘mimicking white people’ type venom have made there way through social media.
Even local authorities in Los Angeles have increased efforts to patrol areas of the Golden State. They are assigned to answer residents complaints of water being “wasted” and will fine those who are guilty.
If I may…
At the same time, the challenge does have a purpose as demonstrated by the over $70 million donated for the cause (this according to ALS Association). That’s compared to only $2.5 million this time last year.
Instead of taking to social media to rail those who participate in the challenge, how about donating to the cause yourself? Or at the very least, if you don’t agree with it, why tear others down for participating?
Also, there doesn’t seem to be as much outrage in other states that are suffering from droughts. Furthermore, if there is major concern over ice buckets, perhaps the objectors should push for proper water conservation by the powers that be. School and residential facilities, restaurants, office buildings and other places of business should be held to the same standard of criticism as the ice bucket challengers.
Look, both the drought and ALS disease are two serious issues that I’m sure can be handled without such outrage and/or possible irresponsibility. There has to be a better way.
Learn more about Water Conservation in California, Click Here
If you’d like to learn more about ALS or donate, Click Here.